I cannot even believe we are already looking the year 2010 in the face! It is amazing how time flies by so quickly! But, as we do look at 2010, these trends become important to consider when marketing to anyone, but especially women.

As we have identified, value and brand are among the key Factors that drive women’s purchases (hence our name, Factor 9). But, never before has the fact that women build relationships with brands way beyond the simple transaction been so important.

With social media allowing consumers to have direct conversations with brands, they have an open forum to tell you what ever is on thier mind - good or bad! Your loyal consumers will use this forum to invite thier friends to experience the brand and will sing your praises for all to see. But, one bad experience, and they may become a “fan” just to tell you (and all your loyal fans) just how their relatonship with your brand went sour. So, it is crucial to be transparent and consumer focused in everything you do, giving women every opportunity and reason to spread the word about how your brand is positively impacting their lives. Have a presence online, instore and treat her like she is your only customer every time and she will respond with loyalty that builds true relationships and sales.