Another bad idea unveiled today from American Airlines. This time it’s a special “online travel destinations for sophisticated Afircan-American travelers”. Well, about two years ago they made the mistake of launching a women’s online travel site with special tips on how to pack, what books to read and other soft little tips all bathed in the color lavender to make us female travelers feel all soft and cozy inside. The hoped result was this would make us want to fly AA more often than other less thoughful airlines. Uhhhh, no, we did not fall for it - in fact, we shouted out against it - and they quickly took down the website and went in search of the next big idea.

Well, while this site is not painted purple or brown, it is still trying to make a certain demographic of airline consumers feel “special” by pointing out what AA thinks is going to make their experience more special. But, bottomline, don’t we all just want to fly an airline that offers us low fares, on time arrivals and departures, good customer service and safety? Do you think this site is a good or bad idea for AA? Now that you know my thoughts, would love to hear yours…